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Last updated, August
20, 2008 |
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blog
The blog (from Web log) is a new form of electronic publishing on the World Wide Web. A typical blog takes the form of an online diary consisting of short entries displayed in reverse-chronological order with links to other blogs or Web sites commented on by the blog's author. Blogs may contain random personal observations, or they may be devoted to a single subject such as politics. A blog may be written by one or more people, and it may be read by an audience ranging from friends and acquaintances to enough readers to make the blog a profitable publishing enterprise for its author. The first blogging tools emerged in 1999 as part of an effort to simplify Web publishing. Users of blogging tools can update text in a Web browser or by e-mail instead of using an HTML-based editor. Images may be added through File Transfer Protocol (FTP) or through the use of a browser helper application, and audio files may be added by telephone. The growth of bogging resembled the earlier growth of personal Web page publishing. In 2003, Google, the dominant search engine company, bought Pyra Labs, a company that created some of the earliest blog technology and ran the popular blogger.com Web site. By 2004, there were estimated to be several million blogs. Beyond ease of creation, another reason for the popularity of blogs is the concentrated relevance of the information contained therein. A blog may reach a small audience, but that audience is typically highly interested in the blog's subject. Newsreader software enables readers to keep track of information from multiple blogs (and Web sites). A newsreader may be set up to automatically cull headlines, headlines and summaries, or headlines and complete entries as they are posted.Bibliography:Blood, Rebecca, The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog (2002). Stauffer, Todd, Blog On: Building Online Communities with Web Logs (2002). Stone, Biz, Bogging: Genius Strategies for Instant Web Content (2002). "blog." Grolier
Multimedia Encyclopedia. Scholastic Library Publishing, 2006
<http://gme.grolier.com> (February 10, 2006). |
How and
why we use blogs in our library.
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